Teamenoch.com
Modern website platform for HVAC, electrical, plumbing, and roofing service businesses.
A rebuilt marketing website for a multi-trade home-services business (HVAC, electrical, plumbing, roofing), migrated from WordPress to Next.js with Payload CMS as the content layer.
Problem #
The previous WordPress site was slow, difficult to update, and thin on SEO — a real handicap for a service business that depends heavily on local search to generate leads across four different trades.
Solution #
The site was rebuilt on Next.js with Payload CMS handling content, enabling dynamic, location-based service pages generated from centralized content rather than hand-built templates per page. Structured data and SEO fundamentals were built into the routing itself rather than bolted on afterward.
Architecture #
Payload CMS stores service, location, and marketing content; Next.js renders it server-side with static generation where content changes infrequently, so location and service pages can be added by editing content rather than shipping new code.
Stack #
| Layer | Choice | Why |
|---|---|---|
| Frontend | Next.js | Server rendering, static generation, strong SEO primitives |
| Styling | Tailwind CSS | Fast, consistent implementation across many service/location pages |
| CMS | Payload CMS | Centralized content model driving dynamic pages without new code per page |
Screenshots #
Teamenoch homepage
Teamenoch about page
Teamenoch pricing page
Problems solved #
- Migrated website from WordPress to modern Next.js architecture
- Improved website performance, SEO, and maintainability
- Created dynamic location-based pages from centralized content
- Implemented structured data for better search visibility
- Built scalable CMS-driven content management
Lessons learned #
Structuring the CMS around location + service as first-class content types (rather than one-off pages) meant new locations or services could be added as content, not code — which paid off almost immediately.
Links #
- Live site: teamenoch.com
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